Beyond Headlines - Sustainability and the Media

In today's rapidly evolving sustainability landscape, effective communication has never been more critical. The public media has a huge role to play in shaping discussions and presenting information.

As sustainability has become part of public discourse and headlines, this is a double-edged sword with its own challenges. The realities of climate change and intricacies of sustainability issues are complex and can lead to polarization, as so often in the media.

Companies especially face increasing pressure to strike the right balance: how do you communicate your sustainability efforts without falling into the traps of greenwashing or greenhushing?

Join us for a dynamic and engaging evening featuring perspectives from broadcast media, communication agencies, and experienced journalists. Together, we'll explore the complexities of climate storytelling, corporate responsibility, and the media's influence on driving real change.

Key Questions to Be Discussed:

• How can companies communicate their sustainability initiatives transparently and credibly?
• What role does the media play in holding companies accountable while inspiring action?
• How can we identify and avoid the pitfalls of greenwashing and greenhushing?
• What are the emerging trends in sustainability communication, and how are audiences responding?
• How can media and businesses collaborate to create an impactful, solution-focused climate narrative?

Who Should Join?

This event is open to all—sustainability professionals, corporate communicators, journalists, media representatives, and anyone passionate about fostering meaningful climate action through effective storytelling.

What to Expect:

An inspiring evening of expert insights, thought-provoking discussions, and networking opportunities. Come away with insights into the media's role in shaping sustainability narratives, as well as practical strategies for ensuring clear, authentic and impactful sustainability messaging.